Will Scotti

 It was for this campaign that he attempted to apply that passion when building as strong a campaign as possible to reach their target audience of RMIT Students.

 

Throughout this project Wills main role was the translation and consolidation of the assessment template, communicating information such as key messages, challenges etc. to ensure as much clarity as possible. As well as this, Will assisted in creating a project design for the advertising campaign segment of the assessment. 

 

Will benefitted enormously from the project, with the campaign vastly improving a variety of his skills. Not only did his ability to work in a team continue to build as the assessment developed, but Will was able to better understand the importance of research and gaining complete awareness of relevant audiences. The ability to cater to specific audiences is essential in the all aspects of the communications industry, in particular the advertising and marketing sectors. Will wants to continue to develop his skills as he continues down this path in the future.