WELCOME TO
T  HE CAPITOL

About Our Project

Our campaign tackles the underlying issue of lacking awareness of The Capitol, which creates sustainable and lasting attendance and profit that can be put towards refurbishing their organ.  

Based on The Capitol’s undeniable appeal and insight that students learn of events through word-of-mouth, our  creative idea is presenting The Capitol as RMIT’s hidden gem, promoted within existing student networks.  We achieved this by creating a feature article for Catalyst magazine and setting in place recurring event reviews, creating a TikTok to be posted on RMIT’s official social media, and creating promotional posters for our collaborative events with student musicians.